Empowering Commerce: Mohammed Aldossary’s Path to Revolutionizing Wholesale in Saudi Arabia

In the bustling entrepreneurial landscape of Riyadh, Mohammed Aldossary stands as a visionary leader driving Saudi Arabia’s digital transformation, particularly in the wholesale market. His journey from launching a grocery delivery platform for ethnic communities in Canada to co-founding Sary—a Riyadh-based B2B e-commerce platform—is a testament to his persistence, foresight, and strategic innovation.

Breaking New Ground with Sary

In 2018, Mohammed and co-founder Khaled Alsiari launched Sary, a marketplace designed to reshape the wholesale industry. Based in Ar Riyadh with a team of 251-500 employees, Sary connects suppliers and businesses across Saudi Arabia, offering an efficient, tech-driven solution to traditional wholesale challenges. The startup has raised $37.1 million across three funding rounds, backed by major investors like MSA Capital, Sahra Growth Capital, and Raed Ventures. This substantial support underscores investor confidence in Sary’s mission to empower small and medium-sized businesses with smarter sourcing and operational efficiency.

Early Experiences: Building Blocks of Innovation

Mohammed’s career reflects an exceptional ability to launch and scale businesses under complex conditions. Before Sary, his roles in Saudi Arabia’s ride-hailing market with Careem equipped him with valuable insights into large-scale operations, logistics, and regional adaptation. As General Manager, he expanded Careem's services, launching a successful delivery segment that captured significant market share and established partnerships with prominent clients like Amazon and the Ministry of Health. His experience in managing complex regulatory and operational hurdles became a blueprint for building Sary, where he applied these lessons to create a scalable, community-driven business model.

Overcoming Challenges: A Vision for Local Empowerment

Traditional wholesale in Saudi Arabia is deeply rooted in established practices and relationships. Mohammed’s task with Sary was to introduce digital convenience while honoring local customs. His approach included detailed market research and a clear understanding of Saudi business culture, enabling him to develop a platform that resonated with local needs. Drawing on his experience with Careem and Circ—two companies that redefined urban mobility in MENA before being acquired by Uber and Bird—Mohammed used his expertise to overcome these hurdles, blending innovation with cultural awareness.

Growth Strategies and Impact

A hallmark of Mohammed’s strategy with Sary is “blitzscaling,” a rapid expansion model emphasizing adaptability. This approach, previously applied at Careem, allowed Sary to extend its services from Riyadh into secondary cities, bringing underserved markets into the fold. Under his leadership, Sary empowers thousands of small businesses across Saudi Arabia to source products efficiently, creating a digital ecosystem that fosters sustainable economic growth.

The Value of Team and Community

Throughout his career, Mohammed has focused on building mission-driven teams. His leadership style emphasizes customer focus and adaptability, traits that proved instrumental at Careem and now at Sary. Today, he leads a team that shares his passion for empowering local businesses, creating a collaborative environment aligned with Sary’s mission to transform wholesale into a more accessible, efficient industry.

Lessons for Aspiring Founders

Mohammed’s journey offers invaluable insights for aspiring entrepreneurs, underscoring the importance of:

• Adaptability: Each venture required Mohammed to pivot and innovate based on unique market demands.
• Blitzscaling with Purpose: Rapid expansion succeeds when guided by a clear vision. For Mohammed, each decision in Sary’s growth aligns with serving Saudi businesses and communities.
• Community-Centered Growth: Sary is built on a foundation of local empowerment, ensuring that businesses can thrive within a digitally-enabled wholesale model.

As Saudi Arabia’s entrepreneurial landscape continues to evolve, leaders like Mohammed Aldossary are shaping the future. His journey is an inspiring testament to the power of purpose-driven strategies in creating a legacy of transformative impact. Mohammed’s work with Sary illustrates how resilience, innovation, and community focus can build a platform that not only drives business but also strengthens local economies, setting a powerful example for the next generation of Saudi founders.