From Engineer to Logistics Visionary: The Story of Husam Sendi, Founder & CEO of Logexa

In the bustling heart of Saudi Arabia’s logistics hub, Jeddah, Husam Sendi has transformed his engineering roots into a full-fledged logistics revolution. His journey reflects the dedication and adaptability needed to excel in an evolving industry and the deep commitment to bringing digital transformation into logistics.

After earning a degree in Industrial Engineering from Oregon State University, Husam began his career in logistics, gaining early hands-on experience as a Project Engineer at Safra Co. Ltd. His role took him internationally, where he represented Saudi Arabia in South Korea and managed complex projects, setting the stage for his strategic vision and leadership skills.

Husam’s next leap came with Unilever, where he served as a Logistics & Distribution Manager, responsible for orchestrating a sophisticated supply chain across 19 markets. This experience solidified his operational expertise, preparing him to lead large teams and manage extensive logistics networks. After Unilever, Husam continued honing his skills at Greif and HSS Logistics, moving from an employee to a management position, eventually becoming General Manager. This steady rise in responsibility showed his aptitude for scaling operations and optimizing logistics solutions for diverse businesses.

The Birth of Logexa: A Digital Logistics Solution

In 2020, Husam founded Logexa, driven by a singular goal: to provide comprehensive digital logistics solutions that empower companies to focus on their core business while leaving the logistics heavy-lifting to experts. Logexa offers end-to-end services, from transportation and warehousing to e-commerce fulfillment and custom clearance. Husam recognized that with the surge in e-commerce, businesses needed seamless, tech-driven logistics solutions more than ever.

With Logexa, Husam has not only established a business but also a framework for modern logistics tailored to the Middle Eastern market's unique demands. His leadership extends to his role as Co-founder of Jusoor Hub, further proving his knack for innovation in logistics and supply chain management.

For Aspiring Founders: Lessons from Husam’s Journey

1. Industry Immersion Is Key: Husam’s experience across roles and regions demonstrates the importance of mastering different facets of an industry.
2. Respond to Market Needs: His founding of Logexa came from observing the gap for digital logistics solutions in the region—a reminder that successful ventures often arise from identifying and solving specific industry needs.
3. Build a Core Mission: Logexa’s mission is not merely logistical; it’s a service that liberates businesses to focus on their strengths. Husam’s approach shows how founders can drive a company’s value by aligning it with customer-focused outcomes.

Husam’s journey from logistics management to establishing Logexa and Jusoor Hub serves as a model for founders who wish to blend industry knowledge with innovative, tech-driven solutions. His story is a testament to how industry expertise, coupled with a strategic vision for the future, can drive success in a competitive field.