Lina Malaika – Empowering Saudi Arabia's Creative Landscape Through Film and Innovation.

Lina Malaika, a dynamic entrepreneur and creative visionary, stands at the forefront of Saudi Arabia's burgeoning film industry and creative sectors. With a career spanning over a decade, Lina has seamlessly blended her passion for storytelling with her entrepreneurial acumen to play a pivotal role in advancing Saudi Arabia’s cultural renaissance, in line with Vision 2030.

Pioneering Leadership in Film Production

As the CEO of NISR FILMS since January 2019, Lina has led the charge in producing compelling narratives that resonate globally while celebrating Saudi Arabia's rich heritage and future aspirations. Her work embodies the transformative ethos of Vision 2030 by elevating local talent and amplifying the Kingdom’s voice on the global cinematic stage.

Beyond her executive role, Lina co-founded Clay in 2020, an innovative venture aimed at cultivating creative synergies within the region. This initiative underscores her commitment to fostering collaboration and driving innovation in Saudi Arabia's dynamic creative landscape.

A Creative Force Behind the Scenes

Lina’s impressive resume also includes her tenure as Creative Director at Wetheloft, where she spent four years curating and producing visually captivating projects that redefined modern storytelling. Her role as a consultant for the prestigious Red Sea Film Festival Foundation further highlights her influence and dedication to nurturing a world-class platform for Saudi and international filmmakers.

Educational Foundations for Innovation

Lina's journey to becoming a creative powerhouse is underpinned by an exceptional educational background. She holds a Bachelor of Arts in Graphic Design from Dar Al-Hekma University, a formative experience that honed her design and visual storytelling skills. To further refine her craft, she pursued studies in Fashion/Apparel Design and Communication at Central Saint Martins, University of the Arts London, followed by a deep dive into filmmaking at the New York Film Academy.

This blend of technical expertise and artistic vision positions Lina as a unique force capable of driving innovation across multiple creative disciplines.

Vision 2030 and Lina’s Enduring Legacy

Lina’s achievements exemplify the progressive spirit of Vision 2030, where creativity and innovation are central to Saudi Arabia's transformation into a global cultural hub. Through her leadership at NISR FILMS, her ventures in creative entrepreneurship, and her advocacy for artistic excellence, Lina is shaping a future where Saudi creativity takes center stage on the world stage.

Her journey inspires a generation of Saudis to pursue their dreams, pushing boundaries and breaking stereotypes along the way.