Yasmeen Alshathry: The Saudi Visionary Redefining Luxury with CLÉ

A New Face of Luxury in the Kingdom

Yasmeen Alshathry is not just a name in Saudi Arabia’s luxury space—she is a movement. As the founder of CLÉ, a luxury platform specializing in fine jewelry and horology, she’s setting new standards for how Saudis engage with timeless craftsmanship. From an early fascination with watches to launching her brand’s first physical store in Riyadh’s iconic VIA district, her story is one of vision, passion, and purpose.

From Riyadh to London: A Journey Rooted in Passion

The Spark That Started It All

Yasmeen’s love for watches was born out of admiration for her father’s mechanical timepieces. As a teenager, her bond with him over horology became a defining part of her identity. This early emotional connection shaped her lifelong relationship with luxury and detail.

Learning from the World’s Capital of Style

In 2011, Yasmeen moved to London, a city rich in boutique culture and high fashion. It was there she began to envision a service that could bridge the gap between Gulf collectors and global luxury brands. By 2013, CLÉ was born—first as a private luxury concierge and eventually evolving into a luxury destination in its own right.

The Rise of CLÉ: From Digital to Destination

Launching a Hybrid Luxury Platform

CLÉ began as an online luxury curation and concierge service, offering clients tailored access to the world’s most prestigious brands. But Yasmeen had bigger ambitions. In October 2023, she launched CLÉ: THE GALLERY at VIA Riyadh, combining digital access with an immersive physical experience that allows visitors to interact with fine jewelry and watches in a gallery-like environment.

Inclusive, Purpose-Driven Luxury

Yasmeen believes the future of luxury lies in accessibility, sustainability, and purpose. In her words:

“In an industry where access has long been synonymous with power, pedigree, and privilege, new-age luxury consumers are pushing for more inclusive and honest businesses with real purpose.”

This philosophy is reflected in CLÉ’s approach to community-building, storytelling, and education around luxury items.

Global Recognition and Impact

Member of the GPHG Academy

Yasmeen’s reputation in the global horology world is marked by her membership in the Grand Prix d’Horlogerie de Genève (GPHG) Academy—a testament to her deep understanding of the craftsmanship and narrative behind every watch.

A Role Model for Saudi Founders

Yasmeen Alshathry represents a new generation of Saudi entrepreneurs —bold, globally minded, and proudly rooted in local culture. Through CLÉ, she’s not only curating beauty but reshaping what luxury means in the Kingdom and beyond.

What’s Next for CLÉ?

With the success of the VIA Riyadh launch, CLÉ is poised for regional and global expansion. Yasmeen’s focus remains on creating meaningful, curated luxury experiences that educate, inspire, and connect.

Want to explore more founder stories like Yasmeen’s?
👉 Follow FoundersTale for weekly features on bold visionaries shaping Saudi Arabia’s future.